Matthew is a brilliant SEO technician and stunning coach. He has worked in digital marketing in one form or another for 10 years: highlights range from guerrilla marketing on the streets at SXSW in Austin carrying iPhones and apps directly to the people, lecturing about his clients’ services at MeetUps, to website and marketing analytics, content management, and massive amounts of online writing.
As SEO has changed over the years, so too has Matthew’s approach. Content topics have displaced keywords, good, useful writing has replaced spun articles, technical SEO has become just one tool in the toolkit of selling online. Thus, as a business coach, writer, and SEO, Matthew has grown into a full-fledged digital marketing strategist. In short, he uses an omnichannel approach to deliver on business goals.